M A C E The great journey of my life
Here come to the almost ending of this course, which I call this as a learning journey in design thinking or designing a business module. I think it is like when you reading a book you like you love and enjoy then you don’t want it to come to the end same as this journey for me. However there are some people say that “Never stop learning, because life never stops teaching” and I rather to follow that one.
Looking back to the beginning of this journey, this module is one of essential course for MACE, in other word is MA in Creative Economy. It’s about design thinking and entrepreneurship that you are not only learns how to create a business, learning with lesson and theory but also experience it in practice.
Our classmates are from different country with various backgrounds It gives opportunity for us to work with people from background and perspective and it’s like a good experience to border my mind and got to know new culture.
At first, I have heard about the word ‘design thinking’ but I don’t know what does it mean exactly. Thus I tried to find what is it about and I found that it is about ‘Be Empathic’. This could be my first step into the design thinking that I will talk about it later on.
The most important thing about this module is we have a chance to accomplish a real business project by creating a company as entrepreneurs. The process of creating a business it has to utilize the concepts of design thinking that allow us to use this the opportunity to put the theories and things we learn into practice. It turns to be the most challenging part in this module that we learnt valuable experience from it.
Although reflecting on the experiences I have got for the past year is a bit hard because there are various range of feeling, emotions, unforgettable experiences that have crossed my path, I would like to share this learning experience journey of this course that will focus on the design thinking and concepts of it that adaptable to designing a business project like something that valuable as my precious.
What I have collected from this journey
Design thinking is directly related to empathetic According toTim Brown, who is a CEO and president of IDEO, provided that ‘Empathy is at the heart of design’. If we do not understand of what others people see, feel, and experience, design will be a pointless task.
Be empatheticis about try to understand what people really value. By doing this, it will lay the foundation for more intuitive design. We have learned the process of thinking for design, which concern about customer or user, business style and technology to create the best efficiency solution for that problem effectively and of course creatively
Lean Startup Experience
In the first class of this course with Ewei, we had workshop experience about ‘Leas Stratup’ to explore how digital and physical experiences can be designed together in order to enhance customer experiences in a public space in other word is we learned thy way to connected digital experiences to customer
This video is a talk by Feynman Chaser about The Key to Science. In conclusion from Chaser and scientific evidence theory, it is about
However, later on Eric Ries, who is a Silicon Valley entrepreneur and author recognized for exploring the lean startup movement, a strategy for startup new business, which directs startup, organizations to allocate their resources as effectively as possible. He concluded about lean startup that it about
- MVP Minimum Viable Product
From Chaser (1964) and Ries (2011), the Lean Startup gives a scientific approach to making and conducting startups and getting a product that they want in order to help customer solve the problem to customers’ hands quicker. Ewei also provided in the similar way that Lean Startups use validated learning,scientific experimentation, and iterativereleases to deliver products and servicesthat accurately meet customer needs withthe minimum of initial funding.
We learned to Understand customers and their needs, which was divided in different sector. In term of demographic, cultural and behavioral shift, we get to know trends and opportunities from this one that
- People are changing – due to various shifts
- People have diversity of interests
- People have generational differences
- People rely on technology
- People need to communicate
- People like mobility
When expectations of people are changing
- Access anytime, anywhere
- Location awareness
How people interact with brands and organization is changing
Feedback and participation
- Networks and partnerships
- Arts education changes
How people interact with each other is changing
- Digitally-connected customers
- Membership and community
- Sharing spaces, stuff, and skills
- Social experience of culture
And as Popper (1959) said whenever we propose a solution to a problem, we ought to try as hard as we can to overthrow our solution, rather than defend it. – Karl Popper (1959), philosopher
The picture below can explain how we can understand the same thing.
In my learning journey it is not only in classroom but we also had a chance to learn outside of the box, change some environment and surrounding. We went to Wolf Olins, which we had our first presentation for our business and it was very exciting for everyone actually. What we have learned is that ‘brand’ is a platform for action and brand is about what you do, not what you say. They teach us how will we use brandto enable peopleto live better lives by provided a case study held by them. As Claire Davenport, who is a Chief Commercial and Marketing Director said that Wolf Olins lead us to emphasize on what was important anddifferentiating, which got everyone on the same page, especially given it was before we even had a strategy.It is on the wall where the product team works,to remind them everyday what the product has to beand lenses to look at it through.
When you become starters there have some important thing you should think of
1. What needs are you fulfilling and how?
2. How is what you’re doing different and special from the competition?
3. Is it aspirational enough? Is it a project or is it
4. Is it realistic? Do you have the resources and capabilities to pull this off?
5. How will it be self-sustaining?
From Wolf Olins, weend up with a thoughtful quote by Sir Ken Robinson that
“If you are not prepare to be wrong, you will never come up with anything original” – Ken Robinson
As a part of creative economy, we were educated about marketing strategy in order to use this knowledge for our startup business and aid to design a workable marketing approach for the business. Not only Corrine who teach us but also Catherine who play an important role for our marketing knowledge. We learned about Consumer segmentation mapping, behavior segmentation and also how to target and positioning for our product properly.
Positioning is the choice of a target market, in other word is where do we want to compete, and a differential advantage, in other word is how do we wish to compete.
Positioning begins with differentiating the company’s offer. Positioning aims at creating a meaningful and distinctive space in the mind of the target consumers.
“Positioning is not what you do to your products. Positioning is what you do to the mind of the prospect” – Ries and Trout
The value proposition
The Value Proposition is the reason why customers turn to our company over another. It solves a customer problem or satisfies a customer need. The Value Proposition is a bundle of benefits that a company offers customers. Thus, every single company or business should concern about what is their value proposition.
Networking has played an important part in this module even now I am writing a reflective essay through the blog online. We have create online account such as Twitter and Linkedin, which help us increase more network and contract to opened more opportunity to be able to approach our future accomplishment by using social media platform. Especially for Business, Networking is a very valuable method to widen your knowledge, we learn from the case when others people being successful, attain new costumer or clients and we can also tell others about your business without spending any money in some popular social media channel which could be the major advantage.
With a stimulate group of business starter comes a profusion of opportunities. There are always huge opportunities that come from being MACER and having networking and factually this is where the advantages of business networking are so big. This course create opportunities for example joint ventures and when we have networking it operates opportunities to leading client or customer to us, having partnerships, investing business or asset sales etc. and I think the opportunities that has been created by networking are unlimited. We will find a really great benefit if we just assure that we are jumping on board with the right opportunities and bare in mind that it is not that good to jumping into every opportunity that pass through our journey. The opportunities that we and our business get involved in should arrange and align with our business vision and goal, otherwise we might find that we are spinning our wheels chasing after it after opportunity and going nowhere.
It is not about what you know, but it is about who we know. This is very true in business term. If we want to have a truly successful business, we need to get a good source of connected connections in our network that we can depend on when you want them. Networking gives us a good source of connections such as linkedin, and it really opens the chance to talk to people who have highly influent that we wouldn’t or else be able to chat to or find that easy in both online and offline. It’s not about with only that person who we are networking directly because that person will already get a network that we can step into as well. Thus ask the right things to seek out if the person we are networking with will knows someone we want to know!
When we meet like-minded business people to talk to also create the chance to get advice from them on things that related to our business or even our life and getting that beneficial work-life balance, which is not only from business owner but also from teacher. However, sometime it might be better to just make sure that we are obtaining trustworthy advice or suggestion from the right person who are somebody that really knows what we should to know and not just providing their opinion about something that they actually have very little or have on experience in.
I can say that the people that we are hanging around with and talking to do effect who we are or what we do sometimes, thus it is good to be surrounding ourselves with positive, optimistic, uplifting people who help us to grow and succeed. We are not only get positive influence but we can also be Satisfied from helping others. This course is a fantastic way, which allows us to do this. We will see people have issues or problems within their business or even their life that need solving and there is good satisfaction from aiding somebody to untangle problem they have and receive fantastic result from it.
Finally, this one is might be more personal connected more than business connected; however it is a enormous benefit none-the-less. Many friendships come form accordingly of this cause we regularly chat meet and help each other, then it turn out to be strongly natural friendships that has been formed. It is the strongest friendships have been enabled from this course.
Brown, T. (2013). A Lesson in Empathy. Access at: http://designthinking.ideo.com/?p=1008. (Access 10 April 2014).
Butler-Bowdon, T. (2013). 50 Philosophy Classics. London: Nicholas Brealey Publishing.
Page, M. (2013). Benefits of Networking. Access at: http://www.michaelpage.com.cn/ContentArticle/page/8007/title/Michael-Page-Career-Centre-Growing-Your-Career-Benefits-of-Networking.html. (Access 9 April 2014).
Ries, E. (2011). THE LEAN STARTUP METHODOLOGY. Access at: http://theleanstartup.com/principles. (Access 9 April 2014).