Creative and Innovative are important word for designing a business.
Here is a good example to illustrate a creative business.
‘Chineasy’ is the business formed on KickStrater Website, which is an innovative channel to start a business with online platform.
Because nowadays Mandarin Language is world’s top ten languages , Taiwanese entrepreneur ShaoLan Hsueh launched this new business idea about learning Mandarin. She claimed that this is the easiest to learn Chinese.
Her target is aimed at learners of all ages by using a building-block principle, which aids learners become familiar with the basic characters using fun, remarkable designs and after people were educated about the foundation character then with combining it, people will be able create more complex words and simple phrases.
This creative because it devised a simplistic method for teaching English speakers to learn to read Chinese through fun and whimsical illustrations.
Not only created books but also created various kind of product line such as phone case, poster and tattoo
According to their KickStarter website, people are interested to learn Chinese. While the most of Chinese population is learning English, it is foreigner turn to comprehend this complex economy and society with their own eyes, knowledge and judgment. Knowing language is the first step still important.
Recently ‘Chineasy’ is completely successful on KickStater with 5,475 backers and £197,626 pledged of £75,000 goal.
Finally, here is when she performed on TED Talk.
Now we know that whoever has idea can create business, why not try if you have some.
References
Hsueh, S. (2013). Chineasy: The easiest way to learn Chinese. Available at: https://www.kickstarter.com/projects/shaolanchineasy/chineasy-begins-0 (Access: 10 April 2014 ).
onvipa s. 